to date, brands have focused on monitoring mentions, gaining fans for their Facebook Pages, and pumping messages to fans. However, the right way to get a return on investment from social is getting more consumer to consumer viral marketing
Take This Lollipop plays on the fact that many people underestimate the power of social networks and the information that can be obtained from them, connecting to your Facebook account to play through a scene where a creepy man spying and tracking you.
It’s like a scene from one of the many horror films that have hit movie theatres in the past few years, showing a man in a somewhat abandoned house (with a tricycle in the corner, no less0, obtaining information from your Facebook profile. Your photos, location and friends are all displayed, making you aware of what you willingly share on your Facebook account.
It’s certain to become a viral hit, suggesting that it could be part of a campaign for a new movie or promotion. However, our initial searches proved fruitless. That said, take a look, authorise your account and see what Take My Lollipop knows about you.
(via Take This Lollipop will make you think twice about what you share on Facebook)
(via nathanielswhite)
The riots are underway. It is not a battle over the future of privacy and publicity. It is a battle for choice and informed consent.
good:
An estimated 18 million people are now using Google+, Google’s answer to social-networking behemoth Facebook. The quick growth Google+ has had is remarkable, but its “circle system” to distinguish between people has left many asking the same thing: Who’s a “friend,” who’s an “acquaintance,” and who’s a stranger in the age of web-based relationships?
“I’ve found it pretty much impossible,” says Nancy Baym, professor of communication studies at the University of Kansas and author ofPersonal Connections in the Digital Age. “I have two circles named ‘Nearest and Dearest’ and ‘Everyone.’ That’s the best I can do, but even who goes in Nearest and Dearest is a little ambiguous.” Baym says assigning titles to relationships has always been difficult, but adds that the uncertainty contributes to relationship fluidity, and thus usefulness. Online social networking is forcing us to confront the strangeness that’s always been there, and the results can be sticky. “In everyday practice, relationships tend to be fairly ambiguous,” she says. “When our computer systems force us to categorize these people, it forces us to butt up against that ambiguity, and it isn’t easy. It’s easier to never have to categorize.”
