By making a game world that actually responds to player interactions and truly lives cross-channel (events on a television show will have an effect on the actual game world), gaming startup Trion hopes to succeed where many other Massively Multiplayer Online (MMO) games have failed.

The most interesting aspect of this is the large investments from Media companies like Time Warner and NBC Universal, the true-tie cross channel (a television series living in the same world will actually effect gameplay events), and admitting that they will be experimenting with multiple monetization models.